In a monumental move for the hotel industry, Sunwing Travel Group has announced that its hotel division, Blue Diamond Resorts, has signed an agreement with Marriott International to combine their innovative brand concepts and offer customers unparalleled vacation experiences.
As part of the agreement, 19 of Blue Diamond Resorts’ properties will become part of Marriott International’s prestigious Autograph Collection by mid-2021.
The agreement aligns the fastest growing hotel company in the Caribbean with the world’s largest hotel chain, providing even more travellers with Royalton’s signature All-In Luxury® vacation concept and Planet Hollywood’s entertainment-themed experiences. The Autograph Collection brand features a curated selection of some of the world’s top hotels and resorts, bolstering the award-winning Blue Diamond Resorts brand while maintaining the consistently high level of service that guests are accustomed to.
“We are thrilled to join forces with Marriott International and introduce our portfolio of world-class resorts, including Royalton and Planet Hollywood, to their Autograph Collection,” said the CEO of Sunwing Travel Group. “Marriott’s prestigious reputation and esteemed travel program will further elevate our award-winning hotels, while supporting Marriott’s expansion into the all-inclusive category, ultimately allowing us to make even more travellers’ vacation dreams come true.”
Sunwing Travel Group will retain ownership of Blue Diamond Resorts, which will continue to oversee all day to day operations while upholding the high standards of service our valued guests and members are accustomed to.
The addition of select Blue Diamond Resorts to the Marriott Autograph Collection will not affect the TravelSmart membership in any way at this time. This is an added plus to the resort chain that not only reflects the growth of the company but will bring added benefits to the resorts themselves that we are sure our members will enjoy such as even higher elevated levels of service and unparalleled vacation experiences.
As a part of the Autograph Collection, TravelSmart members can vacation with confidence at any club resort, knowing that we adhere to the highest hospitality standards and guest service excellence in the Caribbean. Marriott’s prestigious reputation will further elevate our award-winning hotels while supporting Marriott’s expansion into the all-inclusive category.
2 comments
What does this agreement with Marriott International mean for holders of Royalton Vacation packages. Will the benefits be affected.
Hi Ian, The addition of select Blue Diamond resorts to the Marriott Autograph Collection will not affect the TravelSmart membership in any way at this time. It will bring added benefits to the resorts themselves that we are sure our members will enjoy such as even higher elevated levels of service and unparalleled vacation experiences.